These are some of my favourite points from a list that was written a few years ago by marketing guru Seth Godin:

* Anticipated, personal and relevant advertising always does better than unsolicited junk.

* Making promises and keeping them is a great way to build a brand.

* Your best customers are worth far more than your average customers.

* Products that are remarkable get talked about.

* Good marketers tell a story.

* Marketing that works is marketing that people choose to notice.

* Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

* What people want is the extra, the emotional bonus they get when they buy something they love.

Things to keep in mind while building and maintaining a business.

(via Swissmiss)